![]() ![]() This is mostly a technique used in music made by men, but it can also crop up in music made by women too, which I’m sure we’ll cover at some point. ![]() ![]() What this tells us in this instance is that we apparently have to judge whether music is good enough to buy based on how sexually proficient the musician is. Phallic imagery is common in visual media, with objects such as trains, buildings, cigarettes and in this case a tyre being used to symbolise the male genitalia. So ten points for who can decode this enigma of an innuendo. Of course, you can’t see her face, only her legs, which are astride this rolling tyre. So this is the first cartoon women to appear, and doesn’t she look happy to be there, all smiling and- oh wait, no. Here are some examples of the use of fragmentation in the video: It’s a pretty common thing in music videos, as we’ll see as I work my way through other singers and bands. The problem with this video is that that fragmentation is used in abundance. This tends to force the viewer to see women not for their intelligence or their personality, but for their body and whether that body is appealing or not. This, as explained, is where we see lots of fragmented shots of body parts, usually of women. So that video mentioned a technique known as fragmentation. This below is a fantastic explanation of the male gaze and its problems, in which the creator explains it all a lot better than I’d be able to: The male gaze is where we see something filmed (or in this case, illustrated) through the perspective of what the media think men want to see. What I want to know is this what was it about this song that required a video involving illustrations of sexualised, identikit women dancing all over the place?įor those who don’t know much about gender theory, this video is a textbook example of something called the male gaze. I mean, it’s got plenty of likes on YouTube, it’s cool, it’s sexy, it’s even sort of witty. So you might be wondering what exactly I think is so bad about this video. In which I started thinking ‘Oh no, that’s not where they’re going to go, is it?’ But it’s getting a little boring and repetitive. So I started this video thinking ‘Ok, so that’s cool. Ok, so this is the music video that inspired me to start this blog: ![]()
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